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Worldwide FMCG segmentation to minimise cannibalisation
between 3 global brands
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Cohort analysis of yogurt consumers
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Name benchmarking
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Worldwide typology of 'Elle' magazine readers
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Survey of the behaviour of regular cinema goers towards
brands
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Sample cleaning for a self-completed study
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Quantification of ethical-minded consumers in France, based
on qualitative criteria
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Modelling the link between a socio-cultural segmentation and
neighbourhood types in the UK
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Analysis of organ transplant conditions in French hospitals
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Segmenting UK consumers according to levels of happiness and
socio-cultural inclinations
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Internal satisfaction survey (pharmaceutical industry)
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Extending an existing customer segmentation to Brazil and
Chile (FMCG)
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Designing an interview sequence to assess new trends in the
luxury industry
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European typology of men
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Segmentation of overweight persons in France
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Replication of segments based on attitude towards media
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Analysis of correlations between media investment and brand
awareness in the car industry
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Quantification of a qualitative long-haul passenger typology
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etc.
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We also act as 'provider of ideas' through creative sessions on
innovative analytical tools. Some examples of these customised seminars and
research projects:
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Adjustment methods for 4-point scales in international
research
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Design and implementation of a quant+qual movie assessment
system, modelling of 'word of mouth'
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Feasibility study of a computerised handicapping system
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Building key indicators for auction sales markets
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etc.
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